John Lewis Christmas Advert 2016: #BusterTheBoxer

John Lewis Christmas Advert 2016

This year is no different to any other year in that everyone has an opinion about the John Lewis Christmas Advert 2016. Some people love it and others feel that it’s not hitting the mark for a Christmas ad.

Last year we were subjected to the man on the moon advert where it highlighted the fact that many people spend Christmas alone. I completely agree that it shone the spotlight on a very good issue for the time of year, but it wasn’t really very festive in my opinion.

I felt it could have been a bit more upbeat as that’s the energy I associate with Christmas time.

But the good news is that according to the Telegraph A John Lewis spokesman admitted there had been concern that last year’s Man on the Moon advert had been too bleak and the department store was moving away from so-called “sadvertising”.” 

John Lewis Christmas Advert 2015

This year their Christmas advert reportedly cost around £1million to make and features Buster the Boxer, foxes, badgers, squirrels and hedgehogs. Plus of course a cute child and family.

As part of the ad campaign John Lewis will also be selling plush toys of the featured animals for £12, books, pyjamas and trampolines. And the good news is they will be giving 10% of all toy sales to the country’s Wildlife Trusts charities.

But wait…cute animals are not enough to make everyone happy.

People want Santa!

Yes people have taken to Twitter to express their disappointment that Santa didn’t appear in the advert and that it’s left children wondering where Santa has gone.

Why didn’t Santa deliver the gifts or at least be given a small role in the production? Instead #BusterTheBoxer stole the show!

John Lewis Christmas Advert 2016


What Do People Think About the John Lewis Advert 2016?

There are mixed reviews as you would expect. Some people love it and some hate it. Whatever John Lewis do for their Christmas Ad you can always rely on them getting a huge reaction to it.

And after all isn’t that what good marketing is all about!


Even XFactor Honey G is getting a mention!


What Do You Think of the 2016 John Lewis Advert? Let us know in the comments below